You DON’T want to build a better mousetrap!!!!!
Read Danny Iny’s great blog post on Forbes
Small Business + Small Marketing = Really Big Losses
On the importance in how you Market. I especially liked the part about not just finding but, knowing your particular niche. I have been talking and writing about this for years.
But it is more than about just zeroing in on your target market and then narrowing down to a segment of customers that fit your products or services.
Henry Ford did not invent the car or combustible engine.
In business it is NOT always about who created an idea or started an industry but who can market it and make it all come together to better serve the people it is designed for. That is where brands are created; names are made and ingrained in public awareness.
Know who Nicholas Joseph Cugnot is? (he invented the first steam propelled vehicle in France in 1776) Or Karl Friedrich Benz? He invented the first true gasoline automobile powered by an internal combustion engine in 1885 in Germany. And there were many others.
A looong list of forgotten inventors who improved, tweaked this or changed that on each vehicle they developed that helped start the automobile industry we know today.
George Baldwin Selden was the first person in the USA to combine an internal combustion engine with a carriage, that led to Ford’s “Tin Lizzie” the Model T.
And maybe of these three inventors’ names you know of Benz, but, probably not more that he helped found Mercedes Benz in 1886
Most of these men and all the others that had a hand in the making of an automobile never went anywhere with the idea. Autos we pricey time consuming to build and NOT for the masses.
So it is not if YOU invented or built or created it, it is about what YOU do with an idea, concept product or business once you get involved with it that makes it your own and customers what to patronize you.
Henry Ford knew that. He was able to first automate production so as to lower the coast of manufacturing and then through targeted CLEVER marketing convince the buying public they not only could afford a car but, could not live without one.
A successful business is not about building a new mousetrap.
You DON’T want to build a better mousetrap!!!!!
Because it will not be proven, and it is hard to make something better than what works and get the public to change over.
And as Henry Ford found out. Your best bet is to just paint the old type and make your version stand out by making it work for you and then in how you market it and what you offer That causes people to see you as the go to person.
So the way to compete with any established company or your fellow Networkers doing the same business as you, is not in the mousetrap, though as I said a fresh coat of paint never hurts to brand it as your own, but it is really in what you offer that will make your name and give you staying power.
So SERVICE your customers WELL!!!! We cannot reinvent the wheel, but you can create your own little “no one else can do it like you” enterprise that listens to what kind of “wheels” your customers are wanting and choose to either tailor your business to their needs or market to customers that fit what you already produce or provide- both will create a niche you can grow from.
A company that cares about what they offer and who utilizes their reputation for quality and customer satisfaction has it made and will not only outlast the compactors but, can unseat sitting companies that provide a less customer hands on policy. It does not even matter if your customer centered matrix is more costly to do business with. Because people will choose by emotions first, and they WILL choose you to do business with you IF you make them feel special, you inspire trust, you are liked regardless of if a competitor has lower cost, but failed to develop their customer reputation and following . That is the Secret, so simple yet so many businesses fail to use it.
Having a strong reputation is paramount to success. You cannot buy that for any amount of money. You have to earn both the ability to trade on your name and your company’s worth by what your customers say. And you get there by knowing your customer base, not just your market but your niche and their needs and providing for them in an honest and reliable manner. Like the Ford Motor Company said- IF YOU COULD SEE TOMORROW THE WAY IT LOOKS TO US TODAY- YOU’D SAY INCREDIBLE, FORD THAT’S INCREDIBLE!!!! Henry’s vision brought them to, today. Where will your dreams and goals lead your company to, tomorrow?
And to help you succeed in Network Marketing learn how to stand out in your business sign up with our Call To Action family and get updates and our Principles of Natural Marketing ebook free. Inside you will learn other little known methods to help you build your business though positive truly life changing ways that leave no room for rejection and unlimited possibilities to success by simply helping people get what they want and need. Do it now!
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Take Care
Sandy Metcalf
